December 19, 2019

Why Porn Websites Fail

So there you are with your brand new porn website ready to take on the world. Of course, you're hoping that as soon as you get your credit card processor connected, and open the doors to a horny and waiting public, the money will start rolling in. And who wouldn't want that? Isn't the essential dream of every porn entrepreneur? To be making money right away? Of course, it is. Unfortunately for many, things don't work out as planned and a lot of good intentions and effort go right down the drain. From our experience, here are the reasons why most porn websites fail.

Marketing Is For The Big Kids?

This has to be the number one reason we see for the failure of any website, especially in the adult business. Marketing is getting yourself seen and hopefully talked about too. That means you have to be as vigilant in getting your name out there as you were about getting your content online in the first place. What good is pretty face if nobody sees it?

A realistic marketing effort means dedicating resources to ads, social presence, participation in the industry, and quite literally, getting people to like and share your content. Without those things, your beautiful website and your totally hot porn are invisible. There are a thousand people trying harder than you. There always will be in the sex business. Because the potential profits are so huge, the competition to achieve the things we just mentioned will be on an ongoing war for visibility. This IS the real battle.

Unrealistic Expectations

This is one of the most common things we see at OASysTech. The request will be to build a porn website just like PornHUB for $500 (???) where the content also will be from PornHUB. Also, the customer wants to charge for access to the otherwise "free" PornHUB content. To be honest, if this was possible, we would not be selling porn websites. We would be building them for ourselves and reselling otherwise free content.

Be realistic with your expectations. If you have good content and you want to sell it, you can do that with the right website and the right effort at getting seen. There are many ways to accomplish that, but none of them involve getting something for nothing. You will not make money on other website's free content.

The Content Is Too Broad Or Generic

Even when you might be able to produce excellent content, if your focus is to produce generic content, you're going to have a tougher time penetrating the business. The truth is that there is already a plethora of excellent free porn available online. You can find almost anything common in 4K resolution with beautiful models available for free. What sells is content that is unique and different, whatever that may be. There are many niches where users will gladly pay for what would otherwise be a straight forward sex video. Consider targeting a specific genre with your content. That will help you focus your efforts and maximize the potential of the resources you have available. Instead of videos of your sex addicted girlfriend masturbating, try it in public, or as cosplay. Be creative and thoughtful with your content ideas!

Things To Consider For Success

VR Porn
Virtual Reality porn is still an underserved and hugely potential market. Only now in 2019 are we seeing a broad penetration of the technology. But now that it is happening, it will no doubt be a growing opportunity for smart porn content producers.

Create a Personality
Some of the successful sites we've seen are focused on a personality or persona. Doing this helps to build a following and to create interest in an ongoing series of videos. For example, "The Adventures of Naughty Mary" is far more interesting than "Videos of my wife flashing".

Unique and Different Storylines
Instead of videos of your hot sex-addicted girlfriend masturbating, try it in public, or as cosplay. Be creative and thoughtful with your content ideas! This will help get and keep people interested. Try to imagine creating things people seldom see, instead of yet another version of something they see all the time.

Have An Actual Budget
Lastly, and most importantly, remember your competition. You will not make it in this business unless you are prepared to do what it takes to be successful. That means having a realistic budget that can actually cover your website, content, and marketing efforts. You cannot build and have a PornHUB for $500. Though we can certainly build you a tube site that looks like that, there is so much more there that is unseen. Most importantly, the effort they made in making sure you found PornHUB and remembered it.

We hope these tips help you find the success you desire!

As always, Cheers to Love!

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